BB Becker is a small jewelry company that has made a big impact on the gift industry. BY KATHY KRASSNER
BB BECKER"S TAGLINE IS "HEALING THE WORLD WITH WORDS." Thanks to founder Mark Becker, the company's line of inspirational jewelry engraved with messages of love, joy, and peace is helping to do just that.
Becker (know as "BB" for the BB gun he carried around his tough Brooklyn neighborhood in his youth) launched his eponymous company in May 2002 with just 12 bracelets engraved with quotes and prayers such as the "Serenity Prayer". He had no previous retail or wholesale experience - having held various positions as a flight attendant, actor and Tai Chi instructor - when he decided to turn his hobby of designing jewelry for his wife, using reconstructed used pieces, into a career.
At the time, Becker was unaware that someone in California had laid claim to engraving words on jewelry and would sue others trying to sell such items, including BB Becker....